Social Media and Marketing Specialist

Our client is a leading Media company based in Dubai, as part of their growth strategy, they are seeking a talented and dynamic Social Media and Marketing Specialist to join their marketing team.

Job Description: We are looking for a passionate and results-driven Social Media and Marketing Specialist to spearhead the client’s digital marketing efforts. In this role, you will be responsible for developing and implementing strategic social media campaigns and marketing initiatives to elevate brand visibility, engage target audiences, and drive business growth.

·         Develop and execute comprehensive social media marketing strategies aligned with the client’s brand objectives and target audience.

·         Create compelling and engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.

·         Manage social media accounts, including content scheduling, community engagement, and performance monitoring.

·         Collaborate with internal teams and external stakeholders to coordinate marketing activities and ensure cohesive brand messaging.

·         Monitor industry trends, consumer behavior, and competitor activities to identify opportunities and optimize marketing campaigns.

·         Analyze campaign performance and social media metrics to assess ROI and refine strategies for continuous improvement.

·         Stay updated with emerging digital marketing trends and best practices to enhance campaign effectiveness.

·         Support the development of marketing collateral and promotional materials as needed.

·         Bachelor’s degree in Marketing, Communications, or a related field.

·         Proven experience as a Social Media Specialist or similar role in a reputable company or agency.

·         Strong understanding of social media platforms, content management systems, and digital marketing tools.

·         Excellent written and verbal communication skills with a creative flair for content creation.

·         Ability to multitask, prioritize tasks, and work effectively under pressure in a fast-paced environment.

·         Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools is preferred.

·         Knowledge of SEO principles, web analytics, and digital advertising platforms is advantageous.

·         Competitive salary package with performance-based incentives.

·         Health insurance coverage and other employee benefits.

·         Opportunity to work with a dynamic and collaborative team in a vibrant industry.

·         Professional development and training opportunities to enhance skills and career growth.