Planning Director

We are seeking a strategic and visionary Planning Director to join a dynamic team. The Planning Director will be responsible for leading the development and execution of comprehensive marketing and communication strategies that align with client objectives and drive measurable results. This role requires a deep understanding of consumer behavior, market trends, and business insights to inform strategic planning and campaign optimization.

·         Lead the strategic planning process for client accounts, including conducting research, analyzing market data, and identifying key insights.

·         Collaborate with cross-functional teams to develop integrated marketing strategies that encompass digital, traditional, and experiential channels.

·         Translate client briefs into actionable plans, outlining objectives, target audiences, messaging strategies, and tactical recommendations.

·         Drive innovation and thought leadership in developing forward-thinking strategies that differentiate our agency’s offerings.

·         Oversee the development of creative briefs, ensuring alignment with strategic objectives and client expectations.

·         Monitor campaign performance and conduct post-campaign analysis to assess effectiveness and identify areas for improvement.

·         Provide strategic counsel to clients on industry trends, competitive landscape, and opportunities for growth.

·         Mentor and guide junior team members, fostering a collaborative and innovative work environment.

·         Foster strong client relationships through proactive communication, strategic guidance, and exceptional service delivery.

·         Bachelor’s degree in Marketing, Communications, Business Administration, or related field; Master’s degree preferred.

·         Proven experience (8+ years) in strategic planning, brand management, or marketing leadership roles within an agency or corporate environment.

·         Strong analytical skills with the ability to interpret data and derive actionable insights.

·         Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively.

·         Demonstrated success in developing and implementing integrated marketing strategies that drive business growth.

·         Proficiency in market research tools, data analytics platforms, and marketing technology solutions.

·         Strategic thinker with a track record of driving innovation and achieving measurable results.

·         Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities and deadlines.

·         English command must be good to excellent

·         Experience in a client-facing role, with a proven ability to build and nurture relationships with key stakeholders.

·         Knowledge of digital marketing trends, emerging technologies, and best practices.

·         Certification in strategic planning or related fields (e.g., AMA Certified Professional Marketer).